Book 1 — Now Available
Teach Your Kid
The Money Game
Little Uncle Money: The Foundation of the Mindset — the children's book that replaces “Can I have it?” with “How can I have it?”
What Little Uncle Money Teaches
The Right Question
Shift from "Can I have it?" to "How can I have it?" — the mindset that changes everything.
The First Earn
Uncle Money starts a lawn mowing business, earns $50–80 a weekend, and discovers the pride of earning it himself.
The LUM Empire
Every kid can build their own empire. This book is Book 1 of the system — not just a story.
“It's never too early to start banking.”
— Little Uncle Money, Chapter 1
What You Get
📖 Digital Book (PDF + EPUB)
Instant download. Read on any device. Perfect for tablets, phones, and e-readers.
🤖 AI Learning Portal Access
The 4-step LUM System — Start Your Ledger, Audit Your Assets, Form Your Board, Share the Hustle. Interactive and kid-friendly.
📚 A Complete Story + System
Book 1 is the introduction. Uncle Money's journey continues — and so does your kid's.
🎽 Physical Book + Merch (Optional)
Print edition and Uncle Money branded merch available in the store.
Start the Empire Today
Digital delivery is instant. No waiting.
Little Uncle Money — Book 1
$9.99
PDF + EPUB + AI Learning Portal Access
Buy Now — Get Instant AccessSecure checkout via Shopify. Digital delivery is automatic.
About the Author
Mathew McCoy is an entrepreneur, investor, and the real Uncle Money. He started his first business as a kid — just like the story — and has been building empires ever since. Little Uncle Money is his way of giving the next generation of builders a head start he wishes he'd had earlier.
Illustrations by Alamin Bhai
Share your kid's first ledger entry → #UncleMoney